Using a tough love approach” to pursuing a career in the visual arts, Jackie Battenfield expands on her highly
successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists.Providing
real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all
aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including
marketing, online promotion, building professional relationships, grant writing, and portfolio development.
Each chapter ends with an insightful Reality Check” interview, featuring advice and useful information from
high-profile artists and professionals.
The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to
their own career.