• Imported from USA.

    Using a “tough love approach” to pursuing a career in the visual arts, Jackie Battenfield expands on her highly
    successful classes and workshops to provide a comprehensive guide for both emerging and mid-career artists.Providing
    real-life examples, illustrations, and step-by-step exercises, Battenfield offers readily applicable advice on all
    aspects of the job. Along with tips on planning and assessment, she presents strategies for self-management, including
    marketing, online promotion, building professional relationships, grant writing, and portfolio development.

    Each chapter ends with an insightful “Reality Check” interview, featuring advice and useful information from
    high-profile artists and professionals.

    The result is an inspiring, experiential guide brimming with field-tested techniques that readers can easily apply to
    their own career.